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Sample ads

Three hooks. One winner.

Every ad we make starts with three opening lines, because the first 3 seconds decide whether anyone watches the rest. Here’s how that looks for six kinds of local business, with the offer and what we’d test.

Concept samples · The businesses below are fictional

Gyms and studios

Ironbark Strength

Offer
3 classes for $29, then a 10-minute chat.
Footage
Coach greeting a new member, a class mid-set, the front door at 6am.
We’d test
Anti-gym hook against price-first. Price usually wins on cost per lead; anti-gym wins on show-up rate.
Beauty and skin

Velvet Skin Studio

Offer
$89 extraction facial for first-time clients.
Footage
Close-up before and after (with consent), the treatment room, the therapist explaining in one line.
We’d test
Problem-first hook against result-first. Before and afters carry beauty ads, so we’d open on the skin, not the room.
Trades

Bayside Hot Water Co.

Offer
Same-day hot water replacement at a fixed price.
Footage
Ute pulling up, old unit out, new unit in, the plumber talking to camera for 8 seconds.
We’d test
Urgency hook against trust hook. Urgency wins in winter; trust wins on bigger jobs.
Clinics

Riverbend Physio

Offer
New-patient appointments available this week, no referral needed.
Footage
Physio demonstrating one desk stretch, the clinic front desk, a calm treatment shot.
We’d test
Pain-point hook against availability hook. A free tip in the ad builds trust before the booking ask.
Real estate

Saltwater Property

Offer
A free 15-minute price chat for owners thinking of selling.
Footage
Agent walking a street they know, a sold sign, 10 seconds of honest talk to camera.
We’d test
Future-seller hook against local proof. Agents who talk like a neighbour beat polished listing reels.
Coaches

North Star Coaching

Offer
A free 20-minute strategy call before the 12-week program.
Footage
Coach talking straight to camera, a client check-in on a laptop, a walk outside.
We’d test
Feeling hook against program hook. For coaching, the person sells it, so the coach’s face shows in the first second.

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