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The phone shot list.

Twelve shots that give us everything we need to cut three scroll-stopping ads. No crew, no gear, just your phone.

Takes about10 min

Before you press record

Film vertical

Hold the phone upright. Every ad we make is 9:16.

Wipe the lens

A quick wipe on your shirt fixes most blurry footage.

Face the light

Stand with the window or sun behind the camera, never behind the subject.

Hold each shot 5 seconds

Count to five before and after the action. We need room to cut.

No zoom, no filters

Walk closer instead of zooming. We colour it for you.

The 12 shots

  1. 01
    The way in

    Walk up to your front door or sign, then step inside. 5 seconds.

    Everyone
  2. 02
    Your space at its best

    Slow pan across the room with the lights on and the clutter out of shot.

    Everyone
  3. 03
    You, talking to camera

    10 seconds: who you help and the offer. Look at the lens, not the screen.

    Everyone
  4. 04
    Hands at work

    Close-up of the thing you actually do: a set, a facial, a fitting, a sign-up.

    Everyone
  5. 05
    Before and after

    Same angle, same light, both halves. Ask permission first.

    Beauty, trades, clinics
  6. 06
    A customer moment

    A client mid-session, laughing or concentrating. Get their OK in writing.

    Gyms, studios, clinics
  7. 07
    Three detail shots

    Equipment, products, tools. 3 seconds each, nice and close.

    Everyone
  8. 08
    The team

    Two or three of you, a wave or a laugh. Natural beats posed.

    Everyone
  9. 09
    The result

    The finished job, the happy reaction, the sold sign.

    Trades, beauty, real estate
  10. 10
    One-line testimonial

    A happy client says one sentence to camera, e.g. what changed for them.

    Everyone
  11. 11
    Motion filler

    3 seconds of movement: door opening, coffee pour, weights dropping, keys handed over.

    Everyone
  12. 12
    Your offer, in writing

    Hold up the price list, sign or screen with the offer on it.

    Everyone

Don't stress about

  • No music: we add licensed tracks.
  • Don't film into a bright window.
  • Don't film anyone who hasn't said yes.
  • Don't worry about mistakes: we only need the good 3 seconds.
Filmed it? Send it over.

Upload your clips and we'll turn them into a free ad within 48 hours.

afterclick.media/#free

hello@afterclick.media · afterclick.media