Free checklist
The phone shot list.
Twelve shots, about 10 minutes, just your phone. It’s everything we need to cut three scroll-stopping ads for a local business.
Before you press record
Hold the phone upright. Every ad we make is 9:16.
A quick wipe on your shirt fixes most blurry footage.
Stand with the window or sun behind the camera, never behind the subject.
Count to five before and after the action. We need room to cut.
Walk closer instead of zooming. We colour it for you.
The 12 shots
- 01The way inEveryone
Walk up to your front door or sign, then step inside. 5 seconds.
- 02Your space at its bestEveryone
Slow pan across the room with the lights on and the clutter out of shot.
- 03You, talking to cameraEveryone
10 seconds: who you help and the offer. Look at the lens, not the screen.
- 04Hands at workEveryone
Close-up of the thing you actually do: a set, a facial, a fitting, a sign-up.
- 05Before and afterBeauty, trades, clinics
Same angle, same light, both halves. Ask permission first.
- 06A customer momentGyms, studios, clinics
A client mid-session, laughing or concentrating. Get their OK in writing.
- 07Three detail shotsEveryone
Equipment, products, tools. 3 seconds each, nice and close.
- 08The teamEveryone
Two or three of you, a wave or a laugh. Natural beats posed.
- 09The resultTrades, beauty, real estate
The finished job, the happy reaction, the sold sign.
- 10One-line testimonialEveryone
A happy client says one sentence to camera, e.g. what changed for them.
- 11Motion fillerEveryone
3 seconds of movement: door opening, coffee pour, weights dropping, keys handed over.
- 12Your offer, in writingEveryone
Hold up the price list, sign or screen with the offer on it.
Enter your email to see all 12 and get the printable version
Don’t stress about
- No music: we add licensed tracks.
- Don't film into a bright window.
- Don't film anyone who hasn't said yes.
- Don't worry about mistakes: we only need the good 3 seconds.